Area Sales Manager

For over 25 years, Unisensor has been a pioneer in diagnostic engineering of rapid testing solutions for food safety, Animal Health and CDMO supporting our vision of peace of mind in food. To continue our expansion, we are looking for an:

EMEA Sales Manager

Are you excited about working in a rapidly growing company, in a dynamic field together with people sharing great ambitions?

Role and responsibilities

The Sales Manager is the business owner and drives all the operations in his territory to reach objectives, reporting to the Chief Business Officer. Territory scope (countries / regions) will be defined based on experience and business priorities. The role carries full revenue responsibility for a high-growth EMEA territory. This role is initially an individual contributor role with potential team build-up over time.

1. Main responsibilities :

• Define, monitor, and manage sales forecasts, pipeline health and performance using CRM and structured reporting.
• Drive pricing discipline and actively protect margins in line with company objectives.
• Establish clear KPIs for distributors, conduct regular business reviews and take corrective action when performance falls short.
• Lead market development initiatives and prioritize territories, segments and accounts according to growth potential.
• Analyze market data, customer feedback and the competitive landscape to support strategic decisions.
• Work cross-functionally with marketing, R&D, regulatory and operations teams to support customer and market needs.
• Create an effective and direct sales network in your territory.
• Manage designated distributors in the region to exceed targets.
• Connect with opinion leaders and contribute to building industry consensus.
• Set up and implement the budget, taking all necessary actions accordingly.
• Manage customer relationships and address first-level technical needs.

Clear objectives will be defined for the first 6–12 months, focusing on pipeline build-up, distributor performance and revenue growth.

The role includes significant autonomy in distributor selection, commercial negotiations and territory prioritization.

To be successful in this position, you will receive impactful technical, Tool and commercial support by our business units and demand generation driven by the marketing and corporate account team.

1. Profile

You demonstrate a strong hunter mindset with proven ability to create and develop and monitor a sales pipeline.

You are comfortable working with sales forecasts, KPIs and CRM tools to steer performance.

You have a strong sense of ownership and accountability for results, pricing and margins.

You combine strategic thinking with a pragmatic, hands-on execution style.

You are comfortable working autonomously in an international, agile and entrepreneurial Sales and technical environments.

You are highly independent, self-driven, take the initiative, are highly accountable and results driven?

You translate business insights into targets?

Are you free to travel min 50% of your time in your sales region?

Are you an excellent communicator, an active listener, showing empathy?

Are you creative and innovative, solutions-oriented mind?

You have minimum 5 years’ success in a sales position within the food diagnostics industry (e.g. dairy sector) or in a similar field.

You are holding a degree in science or engineering (e.g. bioengineering, veterinary, biochemistry, etc.) or can show equivalent acquired skills.

Additionally, you are fluent (oral and written) in English and at least one other language such as Spanish, Polish, Italian, German or Dutch. Knowledge of French English is a plus.

The position requires to be based in Liège (Belgium).

Unisensor success builds on our key values, and we would like candidates to share them: one-team spirit, integrity, solution- and innovation-driven mindset, respect and accountability.

We offer an attractive compensation package and an exciting and challenging work environment. Considering the fast growth of the company, Unisensor also offers attractive career evolution perspectives, both in terms of role within the company and job content.